Search results for "attitude change"
showing 10 items of 14 documents
Internalization of conflict and attitude change
1995
In a 2 × 2 × 2 design, eighty smokers were exposed to an anti-smoking appeal attributed either to an expert source (superior status) or a minority source (inferior status). Subjects were either allowed or not to smoke during the experiment. In addition subjects had to memorize part of the appeal and a recall task either followed after reading the appeal (completed task) or not (uncompleted task). The results show that the expert source produces more attitude change than the minority when the tension induced by the source is weakened (either by the opportunity to smoke or task completion). In contrast the minority has more impact when subjects are not able to smoke or when the task is not co…
Countering accusations with inoculation: The moderating role of consumer-company identification.
2013
Abstract Accusations of wrongdoing, baseless or justified, can severely tarnish a company's reputation. Once disseminated, even baseless accusations can persist and cause considerable damage for a company. This study examines the proactive crisis communication strategy of inoculating individuals against invalid accusations before they go viral. An experiment was conducted in a real world consumer context among members of an online consumer panel using an electronics discounter as the research stimulus. Expanding previous inoculation research on the role of value-relevant involvement for inoculation and the effectiveness of inoculation in the case of different preexisting attitudes, we find …
At the Roots of Product Placement: The Mere Exposure Effect
2013
The present study aims to analyze the effect of product placement on attitude change and takes into consideration psychological models of the mere exposure effect. A sample of high school students watched an excerpt from two widely-distributed movies in which several products were shown by using the technique known as product placement. The results indicate that students who saw the commercial brand liked the products more than those who didn’t see it. This effect, in line with the literature on the product placement effect, seems to be independent from the recognition of the brand in the movie excerpt. This study also shows that, in the high involvement condition, one exposure is enough to…
Using Power as a Negative Cue: How Conspiracy Mentality Affects Epistemic Trust in Sources of Historical Knowledge.
2018
Classical theories of attitude change point to the positive effect of source expertise on perceived source credibility persuasion, but there is an ongoing societal debate on the increase in anti-elitist sentiments and conspiracy theories regarding the allegedly untrustworthy power elite. In one correlational ( N = 275) and three experimental studies ( N = 195, N = 464, N = 225), we tested the novel idea that people who endorse a conspiratorial mind-set (conspiracy mentality) indeed exhibit markedly different reactions to cues of epistemic authoritativeness than those who do not: Whereas the perceived credibility of powerful sources decreased with the recipients' conspiracy mentality, that o…
Vocational teachers’ pathways in the course of a curriculum reform
2011
Teachers face continuous changes, many of which significantly influence their professional identities and work practices. This study investigates Finnish vocational teachers’ pathways in the course of a curriculum reform. The data were obtained by interviewing 14 vocational teachers twice, i.e. at the initial and later stages of the reform. This study used a narrative approach to analyse the interviews as whole and also to illustrate variations between teachers. The teachers were found to exhibit distinctive pathways through the reform: an empowerment pathway, a critical but adaptive pathway, an open and expectant pathway, a successful transformation pathway, and a struggling pathway. The p…
Attitudes toward and motivation for PE: who collects the benefits of the subject?
2014
Background and purpose: Due to attitudinal and motivational aims in the national curriculum, and to lack of research on adolescents' experiences with physical education (PE) in Norway, the purposes of this study were to (1) attain data on attitudes toward PE and self-determined motivation for PE among a representative sample of adolescents (N = 2010) in middle school (grade 8–10/age 13–15) and high school (grade 11–13/age 16–19) in Norway, and (2) to explore the relationship between involvement in movement activities outside school and self-determined motivation in PE. Findings: The results showed that 43% of the adolescents were not happy with how PE is taught in Norwegian schools, and tha…
Accommodating Teachers Attitudes Towards New Educational Testing Paradigms Through the OPENPAU Project
2015
Abstract Testing is an issue of increasing importance. While for many teachers language learning should be communicative; in fact, they expect their students to provide evidence of their knowledge. Thus, there is a clear mismatch on the approach to language teaching and language testing. As a consequence, there is an evident need change the testing paradigms. Purpose of the paper: This paper suggests guidelines that are currently researched in the OPENPAU project to change the teachers’ perspective towards oral testing. Sources of Evidence: Evidence was obtained through the interaction of four expert teachers with experience in oral testing. Analysis and results: The study indicates that te…
Dialogic Tensions in Pre-Service Subject Teachers’ Identity Negotiations
2020
This study explores how five pre-service subject teachers from different disciplines made sense of and characterized their teacher identity after completing their yearlong pedagogical studies. Leaning on the Bakhtinian dialogical approach and socio-culturally oriented discourse analysis, we examine how the students negotiated multiple voices in their narratives (interviews) and how they positioned themselves in relation to these voices. In the students’ identity negotiation, the Discourse based on participatory pedagogy and education responsibility contradicted with the Discourse of traditional pedagogy that the students had as a cultural resource from their own youth. These different Disco…
Teaching the Romanian neighbors Hungarian: language ideologies and the Debrecen Summer School
2016
AbstractThis article is a contribution to the hitherto scant literature on learning a historical minority language and on language ideologies in the context of a study abroad program in Hungary, Debrecen. I analyse the language ideologies of the decision makers in Hungary and in the Debrecen Summer School in relation to the teaching of Hungarian to the neighboring peoples. Drawing on interactional data of participants from Romania, the perspective of learning Hungarian as a historical minority language is examined. The present article combines a historical approach with language ideologies by focusing on an institution offering language education. Language ideologies are presented as they a…
Effects of the Binding Communication Paradigm on Attitudes
2012
International audience; The binding communication approach is situated at the intersection of research on persuasive communication and commitment. Binding communication refers to the combination of a preparatory act involving commitment and a persuasive message. Two studies showed that differences in attitudes toward recycling (Study 1) or swimming (Study 2) are more likely to occur following a persuasive message combined with a preparatory act involving commitment (i.e., binding communication) as compared to either technique alone. Specifically, in Study 1 we observed a more favorable attitude toward recycling in the binding communication condition compared to the conditions involving only…